This site "whatdoestheinterentthink?net" is very interesting. It gives the instant survey back to you for whatever you are interested in knowing.
I wasn't sure whether if everyone is hating Mel Gibson nowadays.. so I just used their service to find out. Well.. I was surprise to see the result. I personally haven't changed about how I feel or what I think of him after all gossips how he hadn't had best behavior with his girlfriend. I guess the rest of the world agrees with me (for once).

Well.. I didn't like the result that shows when I searched "Sarah Palin".. but I knew that world does not agree with me most of times.

Although this service is very fast and interesting, it does not really do anything if you are looking for atypical thing or targeting specific segment of people like your customers.

Web is very useful tool to take survey.. but phone call can be very good way to get a response. For the customers who called in, you can take surveys about the representative they just talked, the service as a whole, etc. With Brekeke PBX's IVR option feature, you can create your own IVR (Interactive Voice Response) system that collects your customer's voice and improve your business and customer experience.

Reference: Brekeke PBX's developer guide for IVR Script